Rebecca
Acton
Seasoned brand strategist, agency executive and digital marketer.
ABOUT ME
With 17 years of diverse experience spanning from the bustling streets of New York City to the innovation hub of Boston, I've honed my craft across various domains within the marketing landscape. Initially, I cut my teeth in the fast-paced world of big brands, spearheading impactful campaigns across television, print, and radio.
Transitioning to the vibrant Boston scene, I delved deeper into the intricacies of brand strategy development, digital execution, and content creation, refining my expertise to navigate the evolving digital landscape.
​
My journey has been as diverse as the brands I've had the privilege to work with — from tech startups to esteemed educational institutions, and from healthcare giants to impactful nonprofit organizations. Regardless of the brand's size or industry, my approach remains steadfastly results-driven and collaborative. As a relentless self-starter, I thrive in fast-paced environments, harnessing my positive energy and knack for hustle to drive projects forward.
​
At the heart of my work lies a deep passion for good creative and big ideas. I believe in the transformative power of compelling storytelling and innovative strategies to captivate audiences and drive meaningful engagement. With a proven track record of delivering measurable results and a genuine enthusiasm for pushing creative boundaries, I am poised to tackle the next challenge with energy and dedication.
Let's collaborate and create something extraordinary together.
RECENT WORK EXPERIENCE
BOSTON DIGITAL
2/2023 - 5/2024
SENIOR DIRECTOR
-Led teams to design and develop large website projects for clients in healthcare, higher education, and fintech industries ensuring projects we on strategy, on brand, on time and on budget.
-Built strong client relationships and was effective at cross selling and upselling agency services.
-Worked closely with strategist to ensure strong UX, UI and designs were execute for each project.
-Developed website discovery audits, website optimizations plans, creative briefs, content and messaging strategies for clients.
CRUNCHTIME
2/2022 - 11/2022
BRAND MARKETING DIRECTOR
-Managed agencies responsible for social media and paid search.
-Managed demand generation and campaign development including digital strategy execution (SEO, SEM, social media), as well as trade show management. Responsible for content and campaign leads.
-Acted as brand strategy steward in charge of rebranding to developing new brand voice, brand standards and refined messaging based on updated brand positioning.
​
RWA MARKETING
4/2020 - 2/2022
MARKETING CONSULTANT
--Worked with small businesses to develop marketing strategies, develop positioning and messaging.
-Conducted marketing, social media and website audits.
-Designed and built brochure style websites for small businesses.
-Asststed in content creation for email marketing and social media.
MATTER COMMUNICATIONS
4/2017 - 4/2020
DIRECTOR OF DIGITAL MARKETING
-Responsible for oversight of all clients’ integrated marketing campaigns – brand strategy and brand media, lead generation, and paid media for medical device, non-profit, healthcare, and energy industries.
-Grew digital agency with leadership by 300% over two years.
-Conducted persona research vital to informing clients’ content and lead generation strategies.
-Created content audits and website discovery audits to inform clients’ digital strategies.
- Developed content - video, ebooks, white papers, social posts - for websites and marketing promotion
-Managed a team of eight, consisting of account managers and digital specialists.
EDUCATION
Pennsylvannia State University
Marketing Major
Communications Minor
Additional Courses/Credit Earned
Ethics in Advertising
Graphic Design
Social Media
Hubspot
Interior Design
Website Design